策略交鋒:揭秘跨平台品牌電商行銷戰略
策略交鋒:揭秘跨平台品牌電商行銷戰略
by 葉峯谷
![策略交鋒:揭秘跨平台品牌電商行銷戰略](/_next/image?url=https%3A%2F%2F2024-dailyview.s3.ap-northeast-1.amazonaws.com%2Fshared_image%2F2024%2F6%2F31d8e9c4c616ececbc237f7a4420d0daf460b35bf806ee9310ce3f5666ecd2a2.png&w=1920&q=75)
策略交鋒:揭秘跨平台品牌電商行銷戰略
image source: 溫度計Survey
![](/_next/image?url=https%3A%2F%2F2024-dailyview.s3.ap-northeast-1.amazonaws.com%2Fshared_image%2F2024%2F6%2Fd86bf3645f75c0d3e961fa20723311192b560ab62753888c76c66a1e560be4b0.jpeg&w=1920&q=75)
AIDA Model Strategy Analysis在品牌電商行銷策略上的應用
image source: 溫度計Survey
![](/_next/image?url=https%3A%2F%2F2024-dailyview.s3.ap-northeast-1.amazonaws.com%2Fshared_image%2F2024%2F6%2F57a63147a152d0a4a01848a3e74c6a982305a2fc0dd33589d5d87b39b4b45065.jpeg&w=1920&q=75)
百大品牌電商聲量排行 7-11一馬當先
image source: 溫度計Survey
![](/_next/image?url=https%3A%2F%2F2024-dailyview.s3.ap-northeast-1.amazonaws.com%2Fshared_image%2F2024%2F6%2Fc8ea1eb043e6307a7336857ecde8c9df8fb056799f343618190566b08d7808d2.jpeg&w=1920&q=75)
品牌電商行銷策略聲量排名 社群貼文互動最為常見
image source: 溫度計Survey
![](/_next/image?url=https%3A%2F%2F2024-dailyview.s3.ap-northeast-1.amazonaws.com%2Fshared_image%2F2024%2F6%2Fb720df4a956c19cf879ac976751393b57279e9a48ec849133e81418a03ca0138.jpeg&w=1920&q=75)
搭配+推薦 折價券、折扣碼品牌電商購買相關係數高
image source: 溫度計Survey
完整洞察報告
「大數據股份有限公司」利用《KEYPO大數據關鍵引擎》,觀測2022/01/01-2024/03/31品牌電商網路聲量,從行銷、金流、物流等不同層面,評比不同的電商策略。
洞察報告摘要
- 2024年電商產業背景概況分析
- 電商產業消費行為
- 2022-2024年品牌電商策略洞察:Awareness
- 2022-2024年品牌電商策略洞察:Interest
- 2022-2024年品牌電商策略洞察:Payment
- 品牌電商產業策略洞察